Digital Revolution Tamed by Hyojung Sun

Author:Hyojung Sun
Language: eng
Format: epub
ISBN: 9783319930220
Publisher: Springer International Publishing

Be they familiar tunes or new ballads, what this change attests to is Spotify ’s new role as a facilitator to guide and shape people’s music choices and tastes. A Spotify employee explains:We are able to drive, we are able to make music that no one has heard about. We have been able to make that music very popular. So people subscribe to that list and they listen to it and they really love what they are hearing. (Interview, name unrevealed at his/her request)

Armed with top-notch editors, meticulous attention to data and a spectacular user base, Spotify can be a crucial part of the mechanism of a song rising above the noise. Then on what criteria does Spotify rely when creating playlists? Reflecting on the lessons they learned from algorithm-only music recommendation, Spotify now combines both tastemakers’ experts and the data. A Spotify employee explains:We use our curators’ own knowledge of music and their own gut feeling. And we combine that with our internal data. Our music is tagged using different criteria. So combining those two has shown to be very successful and we can see that in a playlist. Users skip a certain song or if they don’t want that in it, then we can make adjustments to the playlist. And we can even make it better. (Interview, name unrevealed at his/her request)

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